Interestingly, some of the international brands have experienced a significant demand from tier-2 and tier-3 cities over metros. For 2017, sales in terms of units coming from tier 2/3 cities have contributed over 50 per cent of the total lingerie sales.
“The top brands that are extremely popular in tier 2/3 cities include brands like Amante, Marks & Spencer, Triumph and Jockey. Orders from cities like Coimbatore, Jalandhar, Jaipur, Dehradun, Shimla, Indore, Thiruvananthapuram and Bhopal form a significant share of key brands sales,” Amazon said in a press release.
Amazon Fashion has witnessed a tremendous rise in lingerie shopping in tier-2 and tier-3 cities.