OBEETEE one of the leading manufacturers of hand-knotted and hand-tufted rugs in India collaborated with Ace designer duo Abraham and Thakore, to unveil the second phase of the “Proud to be Indian” collection after a successful tie up with Tarun Tahiliani . The carpets are priced at Rs 4 lakh onwards.
OBEETEE Chairman Rudra Chatterjee told IANS: “This is the second of ‘Proud to be Indian line’. Tarun was an icon for that rich and very wholesome indian design. With Abraham and Thakore , we are focussed on going and looking at Indian materials like linen ,muslin, silk… We have used indian materials in a way which is very understated and global.”
“It will be launched here today (on Wednesday) and it will be launched in New York next month. We wanted to make sure that people understand the breadth of Indian crafts,” added Chatterjee who also said that the next association will be with designer Raghvendra Rathore.
Talking about their collaboration with the brand, Abraham told IANS: “We are strongly engaged with Indian crafts and patterns and it fits well with what they (the brand) think. I think Made in India is going to be the future of luxury in the world.”
Added Thakore: “We always wanted to design carpets and it was a joy to work with them. We work with craftspeople all the time. It’s nice to always do something different. There is new energy and new experience.”