Beyoncé has announced a new partnership with Adidas. More than just a collaboration, Bey describes the wide-ranging deal, which will encompass clothing and footwear as well as the Ivy Park relaunch, as “the partnership of a lifetime”.
“Adidas has had tremendous success in pushing creative boundaries,” Beyoncé continues via Ivypark.com. “We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
The singer will retain ownership of her company and will continue “her journey as one of the first black women to be the sole owner of an athleisure brand”.