From August 20, 2019 H&M will showcase their offerings on one of the country’s largest e-commerce platforms, Myntra. It will also offer more than 15,000 pieces including clothing and accessories for women, men and children on H&M’s online store on Myntra. The brand has also announced its first-ever campaign with celebrities like Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal for this new launch.
“We see huge potential in India and look forward to making our brand available to new customers across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India,” says Janne Einola, country manager, H&M India.